If you are reading this blog post, I guarantee you are a heavy YouTube user. Well, almost everyone is these days. It’s the go-to destination for streaming video content. In fact, it’s the second-most popular social media platform in the world with over 2.56 billion monthly active users globally.

And with so many people streaming video content on YouTube, it’s a no-brainer for businesses, marketers, and advertisers to establish their brand’s dominance on the platform.

To show you the full potential of YouTube in 2022, I scoured the internet (yes – even the darkest corners) and gathered the most relevant stats – which we’ll be looking at here.

Throughout this blog post, we’ll be covering:

So – without wasting any time, let’s dive deep into these stats straight away.

YouTube User Stats

YouTube Usage Stats

Video Marketing Stats

  • Over 99% of businesses and marketers reported that they will continue to use video marketing.
  • Over 88% of people have reported that they want to see more videos from their favorite brands in 2022. 
  • Over 86% of businesses have reported that they use video marketing to level up their marketing efforts. 
  • Over 18% of video marketers reported that they used video marketing for the very first time in 2021.
  • 89% of video marketers have reported that video marketing gives them a good ROI.
  • Over 83% of video marketers claim video marketing to have been helping them with lead generation.
  • For 80% of marketers, video marketing has been a virtual sales executive, encouraging their target audience to purchase from them.
  • 68% of consumers watch a YouTube business video all the way through if it’s not more than a minute long. 
  • Those who don’t use video marketing have reported these to be the reasons:
    1. 7% are unclear on the ROI of video
    2. 10% think that video marketing is too expensive.
    3. 13% claim that they don’t need it really.
    4. 16% don’t know how and where to start.
    5. 5% reported that they were not able to convince the key decision makers.
  • Over 64% of marketers have reported that their video marketing plans have been affected by the Covid-19 pandemic.
  • 42% of companies only use live action video, whereas 33% use animated videos. 16% use screen recorded videos. Other 9% use mixture of all.
  • 40% of businesses and marketers spend $0-500 on a video. 
  • 55% of video marketers have reported that they produce their videos in-house. Whereas 12% hire professionals to do it for them. 32% use both in-house talent and hire professionals as well. 

YouTube Business Stats

YouTube Advertising Stats

  • Over 2.56 billion people can be reached via YouTube Ads. That’s 32.4% of the global population. Of these 2.56 billion people, 2.09 billion are adults. 
  • YouTube Q3 2021 revenue stood at 7.2 billion.
  •  Over 51% of marketers run ads on YouTube. 


Ladies & Gentlemen – these are some of the hottest YouTube stats I fetched for you. There are obviously thousands, if not millions, of stats on the internet. 

And if you think I missed out any important ones, feel free to add your comments. I’d love nothing more than to update the article with these YouTube 2022 stats.

Thanks for reading!