Dominate YouTube This Year with the Hottest Q1 2022 Stats

If you are reading this blog post, I guarantee you are a heavy YouTube user. Well, almost everyone is these days. It’s the go-to destination for streaming video content. In fact, it’s the second-most popular social media platform in the world with over 2.56 billion monthly active users globally.

And with so many people streaming video content on YouTube, it’s a no-brainer for businesses, marketers, and advertisers to establish their brand’s dominance on the platform.

To show you the full potential of YouTube in 2022, I scoured the internet (yes – even the darkest corners) and gathered the most relevant stats – which we’ll be looking at here.

Throughout this blog post, we’ll be covering:

YouTube User Statistics
YouTube Usage Statistics
Video Marketing Statistics
YouTube Business Statistics
YouTube Advertising Statistics

So – without wasting any time, let’s dive deep into these stats straight away.

YouTube User Stats

Over 2.56 billion people log in to YouTube every month.
Every second, YouTube users watch over 90,000+ videos.
YouTube US viewers have grown from 192 million in 2018 to 210 million in 2022 each month.
Over 78% of adults in the United States watch YouTube.
India ranks at the top in terms of the most active YouTube users – standing at 225 million people.
YouTube is most popular among millennials.
Over 126 million people in the United States access YouTube every single day.
YouTube MAU number has grown from 20 million in 2006 to 2B+ in 2022.
95% of US adults in the age range 18-29 watch YouTube. Whereas the number goes down to 91 for the age range 30-49. It further goes down to 83% for the age range 50-64 and 49% for people aged more than 65 years.
56% of YouTube users are male whereas only 44% are female.

YouTube Usage Stats

YouTube is the second most visited site on the internet – with the first being Google.
More than 38 million active channels exist on YouTube.
More than 1 billion hours of YouTube content is watched every day.

A typical YouTube user spends a staggering 23.7 hours using YouTube each month.
Over 3 in every 4 adults have reported that they watch YouTube video from their mobile devices while at home.
The two big reasons people watch YouTube include “to relax” and “to feel entertained.”
The top four most-watched YouTube categories include:
1. Comedy
2. Music
3. Entertainment/Pop Culture
4. How To

Video Marketing Stats

Over 99% of businesses and marketers reported that they will continue to use video marketing.
Over 88% of people have reported that they want to see more videos from their favorite brands in 2022.
Over 86% of businesses have reported that they use video marketing to level up their marketing efforts.
Over 18% of video marketers reported that they used video marketing for the very first time in 2021.
89% of video marketers have reported that video marketing gives them a good ROI.
Over 83% of video marketers claim video marketing to have been helping them with lead generation.
For 80% of marketers, video marketing has been a virtual sales executive, encouraging their target audience to purchase from them.
68% of consumers watch a YouTube business video all the way through if it’s not more than a minute long.
Those who don’t use video marketing have reported these to be the reasons:
1. 7% are unclear on the ROI of video
2. 10% think that video marketing is too expensive.
3. 13% claim that they don’t need it really.
4. 16% don’t know how and where to start.
5. 5% reported that they were not able to convince the key decision makers.
Over 64% of marketers have reported that their video marketing plans have been affected by the Covid-19 pandemic.
42% of companies only use live action video, whereas 33% use animated videos. 16% use screen recorded videos. Other 9% use mixture of all.
40% of businesses and marketers spend $0-500 on a video.
55% of video marketers have reported that they produce their videos in-house. Whereas 12% hire professionals to do it for them. 32% use both in-house talent and hire professionals as well.

YouTube Business Stats

88% of video marketers have reported that they plan on adding YouTube to their overall video marketing strategy throughout 2022.
YouTube has been the most widely used video marketing platform for video marketers for eight consecutive years now.
68% of YouTube users have reported that YouTube videos have helped them make a purchasing decision.
Over 50.9% of B2B decision-makers reportedly use YouTube for research purposes.
Unfortunately, only 9% of SMBs run a YouTube channel.

YouTube Advertising Stats

Over 2.56 billion people can be reached via YouTube Ads. That’s 32.4% of the global population. Of these 2.56 billion people, 2.09 billion are adults.
YouTube Q3 2021 revenue stood at 7.2 billion.
Over 51% of marketers run ads on YouTube.

Conclusion

Ladies & Gentlemen – these are some of the hottest YouTube stats I fetched for you. There are obviously thousands, if not millions, of stats on the internet.

And if you think I missed out any important ones, feel free to add your comments. I’d love nothing more than to update the article with these YouTube 2022 stats.

Thanks for reading!

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