If you are reading this blog post, I guarantee you are a heavy YouTube user. Well, almost everyone is these days. It’s the go-to destination for streaming video content. In fact, it’s the second-most popular social media platform in the world with over 2.56 billion monthly active users globally.

And with so many people streaming video content on YouTube, it’s a no-brainer for businesses, marketers, and advertisers to establish their brand’s dominance on the platform.

To show you the full potential of YouTube in 2022, I scoured the internet (yes – even the darkest corners) and gathered the most relevant stats – which we’ll be looking at here.

Throughout this blog post, we’ll be covering:

So – without wasting any time, let’s dive deep into these stats straight away.

YouTube User Stats

YouTube Usage Stats

Video Marketing Stats

  • Over 99% of businesses and marketers reported that they will continue to use video marketing.
  • Over 88% of people have reported that they want to see more videos from their favorite brands in 2022. 
  • Over 86% of businesses have reported that they use video marketing to level up their marketing efforts. 
  • Over 18% of video marketers reported that they used video marketing for the very first time in 2021.
  • 89% of video marketers have reported that video marketing gives them a good ROI.
  • Over 83% of video marketers claim video marketing to have been helping them with lead generation.
  • For 80% of marketers, video marketing has been a virtual sales executive, encouraging their target audience to purchase from them.
  • 68% of consumers watch a YouTube business video all the way through if it’s not more than a minute long. 
  • Those who don’t use video marketing have reported these to be the reasons:
    1. 7% are unclear on the ROI of video
    2. 10% think that video marketing is too expensive.
    3. 13% claim that they don’t need it really.
    4. 16% don’t know how and where to start.
    5. 5% reported that they were not able to convince the key decision makers.
  • Over 64% of marketers have reported that their video marketing plans have been affected by the Covid-19 pandemic.
  • 42% of companies only use live action video, whereas 33% use animated videos. 16% use screen recorded videos. Other 9% use mixture of all.
  • 40% of businesses and marketers spend $0-500 on a video. 
  • 55% of video marketers have reported that they produce their videos in-house. Whereas 12% hire professionals to do it for them. 32% use both in-house talent and hire professionals as well. 

YouTube Business Stats

YouTube Advertising Stats

  • Over 2.56 billion people can be reached via YouTube Ads. That’s 32.4% of the global population. Of these 2.56 billion people, 2.09 billion are adults. 
  • YouTube Q3 2021 revenue stood at 7.2 billion.
  •  Over 51% of marketers run ads on YouTube. 

Conclusion

Ladies & Gentlemen – these are some of the hottest YouTube stats I fetched for you. There are obviously thousands, if not millions, of stats on the internet. 

And if you think I missed out any important ones, feel free to add your comments. I’d love nothing more than to update the article with these YouTube 2022 stats.

Thanks for reading!

READ MORE AWESOME CONTENT:

AllEscortAllEscort