If you are reading this blog post, I guarantee you are a heavy YouTube user. Well, almost everyone is these days. It’s the go-to destination for streaming video content. In fact, it’s the second-most popular social media platform in the world with over 2.56 billion monthly active users globally.
And with so many people streaming video content on YouTube, it’s a no-brainer for businesses, marketers, and advertisers to establish their brand’s dominance on the platform.
To show you the full potential of YouTube in 2022, I scoured the internet (yes – even the darkest corners) and gathered the most relevant stats – which we’ll be looking at here.
Throughout this blog post, we’ll be covering:
- YouTube User Statistics
- YouTube Usage Statistics
- Video Marketing Statistics
- YouTube Business Statistics
- YouTube Advertising Statistics
So – without wasting any time, let’s dive deep into these stats straight away.
YouTube User Stats
- Over 2.56 billion people log in to YouTube every month.
- Every second, YouTube users watch over 90,000+ videos.
- YouTube US viewers have grown from 192 million in 2018 to 210 million in 2022 each month.
- Over 78% of adults in the United States watch YouTube.
- India ranks at the top in terms of the most active YouTube users – standing at 225 million people.
- YouTube is most popular among millennials.
- Over 126 million people in the United States access YouTube every single day.
- YouTube MAU number has grown from 20 million in 2006 to 2B+ in 2022.
- 95% of US adults in the age range 18-29 watch YouTube. Whereas the number goes down to 91 for the age range 30-49. It further goes down to 83% for the age range 50-64 and 49% for people aged more than 65 years.
- 56% of YouTube users are male whereas only 44% are female.
YouTube Usage Stats
- YouTube is the second most visited site on the internet – with the first being Google.
- More than 38 million active channels exist on YouTube.
- More than 1 billion hours of YouTube content is watched every day.
- A typical YouTube user spends a staggering 23.7 hours using YouTube each month.
- Over 3 in every 4 adults have reported that they watch YouTube video from their mobile devices while at home.
- The two big reasons people watch YouTube include “to relax” and “to feel entertained.”
- The top four most-watched YouTube categories include:
- Comedy
- Music
- Entertainment/Pop Culture
- How To
Video Marketing Stats
- Over 99% of businesses and marketers reported that they will continue to use video marketing.
- Over 88% of people have reported that they want to see more videos from their favorite brands in 2022.
- Over 86% of businesses have reported that they use video marketing to level up their marketing efforts.
- Over 18% of video marketers reported that they used video marketing for the very first time in 2021.
- 89% of video marketers have reported that video marketing gives them a good ROI.
- Over 83% of video marketers claim video marketing to have been helping them with lead generation.
- For 80% of marketers, video marketing has been a virtual sales executive, encouraging their target audience to purchase from them.
- 68% of consumers watch a YouTube business video all the way through if it’s not more than a minute long.
- Those who don’t use video marketing have reported these to be the reasons:
- 7% are unclear on the ROI of video
- 10% think that video marketing is too expensive.
- 13% claim that they don’t need it really.
- 16% don’t know how and where to start.
- 5% reported that they were not able to convince the key decision makers.
- Over 64% of marketers have reported that their video marketing plans have been affected by the Covid-19 pandemic.
- 42% of companies only use live action video, whereas 33% use animated videos. 16% use screen recorded videos. Other 9% use mixture of all.
- 40% of businesses and marketers spend $0-500 on a video.
- 55% of video marketers have reported that they produce their videos in-house. Whereas 12% hire professionals to do it for them. 32% use both in-house talent and hire professionals as well.
YouTube Business Stats
- 88% of video marketers have reported that they plan on adding YouTube to their overall video marketing strategy throughout 2022.
- YouTube has been the most widely used video marketing platform for video marketers for eight consecutive years now.
- 68% of YouTube users have reported that YouTube videos have helped them make a purchasing decision.
- Over 50.9% of B2B decision-makers reportedly use YouTube for research purposes.
- Unfortunately, only 9% of SMBs run a YouTube channel.
YouTube Advertising Stats
- Over 2.56 billion people can be reached via YouTube Ads. That’s 32.4% of the global population. Of these 2.56 billion people, 2.09 billion are adults.
- YouTube Q3 2021 revenue stood at 7.2 billion.
- Over 51% of marketers run ads on YouTube.
Conclusion
Ladies & Gentlemen – these are some of the hottest YouTube stats I fetched for you. There are obviously thousands, if not millions, of stats on the internet.
And if you think I missed out any important ones, feel free to add your comments. I’d love nothing more than to update the article with these YouTube 2022 stats.
Thanks for reading!
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