With Instagram positioning itself as the fourth most-used social media platform worldwide, it’s a no-brainer for marketers, businesses, and advertisers to promote their products and services on the platform.
Gone are the days when Instagram was just a social photo-sharing platform. Now, with several new features being added by the amazing Instagram dev team on a regular basis, we’ve come a long way ahead.
And if you have been planning to elevate your Instagram marketing efforts this year, I genuinely want to help you build a results-driven Instagram marketing strategy for your business.
But before you start planning it all out, it’s important to gain insights into the platform’s current state and how it’s evolving.
That’s the reason I scoured the world wide web and fetched the most relevant stats that’ll help you level up your Instagram marketing efforts in Q2 2022 and beyond.
Throughout this blog post, we’ll be covering:
- General Instagram Statistics
- Instagram Stories Statistics
- Instagram User Statistics
- Instagram Business Statistics
- Instagram Advertising Statistics
I’m so excited to share these stats with you.
NOTE – These stats are subject to change – as the months and years pass by. We’ll try to keep these stats updated – but we’d like you to double-check these stats by hopping onto the source we’ve added as hyperlinks.
General Instagram Stats
- Instagram is the third-most downloaded app on Apple Store and the seventh-most downloaded application on Google Play Store in the United States.
- Instagram is the tenth-most popular Google Query
- Instagram is the fourth most used social media platform globally.
- People spend 29 minutes, on average, using Instagram.
- In 2022, Instagram turns 12 years old.
- @instagram is the most popular Instagram account with the highest number of followers (~458,300,000), followed by Christiano Ronaldo (~387,500,000) and Kylie Jenner (~298,100,000).
- The average number of hours spent using the Instagram mobile application each month stands at 11.2.
- Instagram has been downloaded more than 3.8 billion times.
- More than 95 million posts, reels, and stories are uploaded on Instagram each day.
Instagram Stories Stats
- Over 1.07 billion people can be reached via Instagram Stories Ads
- More than 500 million Instagram users use Stories each day.
- Over 86.6% of Instagrammers add stories regularly.
- About 96% of US-based marketers have reported that they plan on running Instagram Stories Ads campaigns in the near future.
- Brand stories have an impressive 86% completion rate.
- Some of the most active brands spend more than 17 stories each month.
- 59% of millennials and 70% of Gen Z watch Instagram stories
- Brands pay influencers anywhere between $43 and $721 for a single Instagram story – pay varies depending on the influencers’ follower count and engagement rate.
- Brands post an average of over 2.5 Instagram Stories each week.
Instagram User Stats
- Instagram is the fourth most used social media platform globally with over 1.47 billion MAU.
- Millennials make up the biggest share of the Instagram audience.
- 0.1% of Instagram users don’t use any other social media platform. Whereas over 82.9% of Instagram users also use Facebook. 77.8% of Instagram users also use YouTube. 50.4% of Instagram users also use TikTok. 36.6% of Instagram users also use Snapchat. 54.2% of Instagrammers also use Twitter.
- 51.6% of Instagram users are men, whereas 48.4% are female.
- India is the hottest market for Instagram with the most Instagram users in the world.
Instagram Business Stats
- Business accounts on Instagram post about 1.6 times, on average, each day.
- One out of every two people use Instagram to discover new brands. Whereas 83% of Instagrammers use the platform to discover new products.
- Over 44% of people use Instagram for shopping on a weekly basis.
- 2 in 3 Instagram users surveyed have reported that Instagram promotes interaction with their favorite brands.
- Over 90% of Instagram users follow one more business.
- Over 54% of millennials have purchased a product after seeing it on Instagram.
Instagram Advertising Statistics
NOTE – All these stats have been fetched from Datareportal’s Global 2022 Digital Report.
- The total potential reach of ads on Instagram stands at 1.48 billion people. That’s 18.7% of the global population.
- People in the age range 18-34 make up a huge chunk of Instagram users that can be reached via ads.
- Instagram ad reach has grown from 928 million in January 2020 to 1.478 billion in January 2022.
- 1.07 billion people can be reached out to with Instagram Stories Ads.
- 675.3 million people can be reached out to with Instagram Reels Ads.
- Over 187.6 million people can be reached out to with ads in the Instagram shop tab.
- About 792.4 million people can be reached out to with ads in the Explore Tab.
Conclusion
Social media platforms are on the rise.
And with Instagram being the fourth-most-used social media platform, it makes sense for business owners and marketers to invest their precious marketing dollars in Instagram marketing.
