With Instagram positioning itself as the fourth most-used social media platform worldwide, it’s a no-brainer for marketers, businesses, and advertisers to promote their products and services on the platform. 

Gone are the days when Instagram was just a social photo-sharing platform. Now, with several new features being added by the amazing Instagram dev team on a regular basis, we’ve come a long way ahead.

And if you have been planning to elevate your Instagram marketing efforts this year, I genuinely want to help you build a results-driven Instagram marketing strategy for your business.

But before you start planning it all out, it’s important to gain insights into the platform’s current state and how it’s evolving. 

That’s the reason I scoured the world wide web and fetched the most relevant stats that’ll help you level up your Instagram marketing efforts in Q2 2022 and beyond.

Throughout this blog post, we’ll be covering:

I’m so excited to share these stats with you. 

NOTE – These stats are subject to change – as the months and years pass by. We’ll try to keep these stats updated – but we’d like you to double-check these stats by hopping onto the source we’ve added as hyperlinks.

General Instagram Stats

Instagram Stories Stats

Instagram User Stats

Instagram Business Stats

Instagram Advertising Statistics

NOTE – All these stats have been fetched from Datareportal’s Global 2022 Digital Report.

  • The total potential reach of ads on Instagram stands at 1.48 billion people. That’s 18.7% of the global population. 
  • People in the age range 18-34 make up a huge chunk of Instagram users that can be reached via ads.
  • Instagram ad reach has grown from 928 million in January 2020 to 1.478 billion in January 2022.
  • 1.07 billion people can be reached out to with Instagram Stories Ads.
  • 675.3 million people can be reached out to with Instagram Reels Ads.
  • Over 187.6 million people can be reached out to with ads in the Instagram shop tab.
  • About 792.4 million people can be reached out to with ads in the Explore Tab.


Social media platforms are on the rise.

And with Instagram being the fourth-most-used social media platform, it makes sense for business owners and marketers to invest their precious marketing dollars in Instagram marketing. 

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