If you’re looking forward to reaching out to a recruiter of your dream company – yet he/she isn’t accepting your connection request, you can just drop them an inMail. 

“Wait – is that even possible?”

If you don’t own LinkedIn premium, this question may pop into your mind. It’s a paid messaging feature on LinkedIn that allows you to drop a message to professionals – even if they don’t accept your connection request.

That’s right.

To help you better understand what is inMail on LinkedIn, we’ve put together this blog post. Throughout this article, I’ll be shedding light on:

We’re so excited to share this information with you. So, without further ado, let’s dive into it straight away.

What is inMail in LinkedIn?

Let’s say you want to connect with John from Technometer on LinkedIn. However, this guy John hasn’t accepted your connection request – despite sending a sweet, personalized note along with the connection request.

But now, you need to get your message to John. Maybe you want to pitch your services to him. Whatever the reason is, if you want to put your message in front of John – and if it’s a long message, you can drop an inMail to John.

While sending a connection request, you can add a note. However, you’ll be restricted to 300 characters. And sometimes, this limit restricts you from getting your message out. That’s where LinkedIn inMail comes in.

This feature isn’t available to free LinkedIn users. To use LinkedIn inMail, you need to choose one of the LinkedIn premium plans. With the Business plan, you’ll get 15 inMail credits per month. With Sales Navigator Core, it’s 50 per month and with Recruiter Lite – it’s 30 per month. 

If you want to send one inMail, that’ll cost you one inMail credit. Now, let’s say you want to send a long and lengthy message to John. So what you can do is head over to John’s profile and click on the “Message” icon. If you haven’t connected with him, you’ll have to send an inMail. So, here’s what it looks like:

You need to add a subject and just below it write your message. You can also attach a photo or any kind of attachment. Also, you can use emojis to frame your message – such that it helps you get a response. 

And while inMail is a great feature for LinkedIn professionals, you shouldn’t just send an inMail to just about everyone. 

This brings us to the BIG question –

When Should You Be Using inMail?

You should send out an inMail only when you want to connect with a professional real bad and he/she hasn’t accepted your connection request. While connecting, if the 300-character note limit wasn’t enough for you, then you can just send them an inMail. 

But that doesn’t mean just going out there and starting to send inMail to just about everybody. Depending on your plan, you’ll have 15, 30, or 50 inMail credits. And if you want to stop yourself from exhausting these, it’s important to be really strategic in terms of who you’re sending these inMails too.

As a results-driven freelance writer, there’s no point in sending an inMail to other freelance writers. While there can be exceptions, I use my inMail credits only when I want to connect with content strategists, editors, and other people who’re looking forward to hiring freelance writers. 

Otherwise, it’s a BIG NO-NO.

Also, if there’s a dream company that’s looking forward to hiring freelance writers, then I won’t mind using my inMail credits to reach out to recruiters or anyone from their content marketing department. 

That being said, it’s important to make sure that you’re putting the right message in your inMail. Being too salesy or talking all about yourself won’t do you any good.

This brings us to our next section:

3 Serious Tips to Take into Consideration While Crafting an inMail

Following are the three inMail tips you should seriously consider:

Don’t Be Salesy

Remember – the person you’re looking forward to sending an inMail hasn’t accepted your connection request. And maybe you know – he/she won’t – which is why you’re looking forward to sending an inMail. 

If you want to catch the person’s attention, you need to make sure that your message is not salesy. Doing that will only hurt you – as you will not get many responses.

Nobody wants to hear words like – “Do you want to increase your website traffic?” OR something similar. 

Be genuine. Let them know more about you but in a non-salesy manner. 

Don’t Ignore the “Subject”

The “Subject” section is the most important part of inMail. It’s the first thing the receiver will see when they launch their messages section. 

They won’t be able to see the meat of the inMail – i.e., Message. So, it’s important to make sure that you have a catchy and engaging hook.

Don’t Reach Out to People Who Don’t Really Share Your Interest

As we mentioned before, it’s really important to reach out to the right set of people. Otherwise, you’ll be just wasting your inMail credits. So, we’d advise you to make sure that you have the target audience on your list – who you’d like to connect with or who shares your interests.


LinkedIn inMail is one of the best LinkedIn features – which when rightfully used can help you land your dream job or client. 

I hope I was able to address all your queries. If you think I missed out on any information, feel free to drop your valuable comment.

Thanks for reading!

And as always love you guys.

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